Hey Millie! After chatting with Tracy earlier, I put together this worksheet for me to better understand you as an artist and what your goals are.
Your answers save automatically as you type — so you don't have to finish everything in one sitting. Come back anytime and pick up right where you left off.
When you're done, hit "Submit to Natalie" at the bottom and I'll get everything. There are no wrong answers — the more honest and detailed you are, the better I can support you.
— Natalie
What does "Quarter Life Crisis" mean to you — emotionally and creatively?
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What's the story you're telling? What feeling should someone walk away with after hearing the whole project?
What inspired you to make this project right now?
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Was there a moment, a season, a feeling that made you say "I need to make this"?
What does success look like to you for this project?
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Not what someone else would say success is — what would make YOU feel like this was worth it?
What kind of artist do you want to become long-term?
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Think 3-5 years out. Touring? Songwriting for others? Acting? Building a brand? All of the above?
What's the biggest thing holding you back right now?
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Be honest — is it resources, team, confidence, direction, time, all of it?
What have you tried before that didn't work — and what did you learn from it?
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Previous teams, strategies, releases, label conversations — anything that gave you insight into what you need differently this time.
Walk me through each track — which ones feel done and which ones still need work?
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For each of the 8 tracks, let me know: Is it finished? Needs mixing? Needs more production? Needs a rewrite? Needs a feature? Be specific.
Who produced each track?
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Producer names and any co-writers on each song. If you're not sure on all of them, share what you know.
Are splits confirmed on all tracks?
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Has everyone agreed on who gets what percentage? Are there any conversations that still need to happen?
Is your publishing registered anywhere?
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Are you with a publisher, PRO (ASCAP, BMI, SESAC), or collecting society? If so, which ones?
Session Files & Access
Do you have access to all the session files, stems, and masters?
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Do you have Pro Tools/Logic sessions? WAV stems? Or do producers still hold those?
Where are your files stored right now?
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Hard drive, Google Drive, Dropbox, scattered across emails? Just be real about it.
Is there any music outside of these 8 tracks that you think should be considered for this project?
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Unreleased songs, demos, or ideas that might fit the QLC world.
What should the visual world of "Quarter Life Crisis" feel like?
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Colors, textures, moods, settings. Think about the cover art, the videos, the social posts — what's the vibe?
What artists, films, shows, photographers, or designers inspire your aesthetic?
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Drop names, links, screenshots — anything that makes you say "yes, that's the energy."
What makes you different from other artists in your lane?
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What's the thing only you bring? Don't be humble — say it.
Who is your audience — and where do they live online?
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Age range, platforms, communities, subcultures. Who already resonates with you, and who do you want to reach?
What are you NOT willing to do to build your career?
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Boundaries matter. Content you won't make, things you won't compromise on, lines you won't cross.
Do you want to be highly visible online or more music-focused and mysterious?
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Some artists are everywhere. Some let the music speak. What feels authentic to you?
Who is currently helping you with your music career?
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Manager, publicist, producer, content person, lawyer, vocal coach, friends who help — anyone actively involved.
What roles or support do you feel like you're missing the most?
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You've worked with teams and managers before — what worked and what didn't?
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Think about the people who helped you grow vs. the ones who held you back. What did the good ones do differently? What do you never want to repeat?
Are there any active contracts, agreements, or commitments I should know about?
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Label deals, management agreements, producer contracts, distribution deals — even expired ones that might have lingering terms.
What does your ideal team look like a year from now?
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How do you prefer to communicate — text, call, FaceTime, email, voice notes?
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What hours are you most available and productive?
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Are you a morning person, night owl, or all over the place?
How do you like to receive feedback on your music and creative work?
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Straight up and direct? Gentle? In person? Want time to sit with it first?
What frustrates you most when working with people on your music?
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Be real — so I know what to avoid.
When there's a creative disagreement, how do you like to resolve it?
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What does your mom's involvement look like from your perspective?
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This is your project. I want to understand how you see the dynamic — who makes what decisions, and where do you want autonomy?
What would make you feel like someone on your team truly understands you?
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Do you have professional photos, press shots, or visual content ready to go?
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Anything that could be used for press, social, or playlisting right now?
Do you have an EPK, bio, or press-ready one sheet?
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What streaming and social platforms are you active on — and do you control all the logins?
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Spotify for Artists, Apple Music, YouTube, IG, TikTok, X — which do you have access to?
Do you have a website?
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Even a Linktree, Beacons page, or landing page counts. Or is this something that needs to be built?
Is there any existing content — covers, live performances, BTS footage — that could be repurposed?
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Things sitting on a hard drive or old socials that we could use as part of the rollout.
What are your top three priorities for the next 60 days?
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If we can only accomplish three things in this period, what matters most?
Do you have a target release date for any of the music?
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Is the priority to move quickly or to build the foundation properly?
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Sometimes speed and quality compete. If they do, which wins?
Are you looking for independence, a label deal, or somewhere in between?
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There's no wrong answer — but it affects every strategic decision we make.
Are you interested in performing live — and if so, are you ready?
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Do you have a set, a band, stage experience? Or is this something that needs development?
What would make this engagement feel unsuccessful — what should we avoid?
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Knowing what failure looks like to you helps me make sure we don't end up there.